Disneys Smart Move Into Automatic Ride Photo Processing
Attraction photo technology has enhanced greatly over the past 10 years. Gone are the days where you would queue up after an attraction and pay $15 to have a print of your Tower Of Terror ride photo. A massively profitable business at the time.
However, as we moved into the digital age, these prints became less and less popular. It's almost spooky walking out of Tower Of Terror and seeing the checkout areas where all the photo screens and prints were made pretty much empty. Disney knows people don't like to get prints in the parks and carry it around for it to most likely get damaged when travelling. They understand that guests prefer digital photos and then if they desire any prints, they can order some online using the digital prints when they get home.
Disney adapted well moving to digital - which created the Memory Maker brand. And now with the MagicBand, guests can exit the attraction, walk up to the screens and hold their MagicBand against it, and shortly the photo will appear on your My Disney Experience app to download and share.
Overall it is a very smooth and simple process, but it still has its issues. Thankfully, Disney do keep looking forward. With the opening of Seven Dwarfs Mine Train at Magic Kingdom, we've started to see attraction photos "automagically" add to your My Disney Experience app (if you're wearing a MagicBand). This method is being installed into older attractions like Dinosaur at Animal Kingdom.
This benefits both Disney and the guest.
For us guests, we get the photo put straight into the app without having to fight out way through the crowds of people. It also stops people congregating outside an attraction to get their photo. If you've been on Everest at the Animal Kingdom, you know what I'm talking about.
For Disney, they sell more digital downloads and/or Memory Maker packages. Although the Memory maker is usually included in our Disney World UK tickets, it isn't for everyone. Whether you have Memory Maker or not, your photo will appear on your Disney Photopass in the My Disney Experience app, and you'll get notified when it's there. You'll be able to view, and hopefully like it enough to purchase the digital download, or the Memory Maker package. The days of people taking photos of their attraction photos with their phone will be over because the only way to view the photo is through the app, because they're no longer displayed on the attraction screens.
Going forward, photographs of your time at Disney will become seamless and you'll take for granted how easy it is to view and share your photos as you'll forget what it was like to queue up after an attraction you already queued for to pay for a physical print.
Join the FREE Mickey From The UK email club & never miss any of our Disney content
Tick the box to confirm you want to signup to our email club
HTML Link: Click the text box above which will highlight, and then copy/paste the link.
All Disneyland Paris packages bookings made by 2nd April 2023 will receive a FREE crossing with P&O Ferries when you arrive between 1st April and 30th September 2023.
Benefits of Coming by C... Read more >
The 30th anniversary continues... and the magic is shining brighter than ever! It's time to dream bigger, laugh louder and smile wider as the 30th Anniversary continues until the 30th September, ... Read more >
Starting today March 20th, guests who purchase Genie+ will receive the ability to save attraction photos at no additional charge for that day. However, the news isn't that exciting for Brits as M... Read more >
As previously announced, TRON soft openings begin today March 20th through April 2nd. Guests must use a virtual queue to get an opportunity to experience the attraction, or they can purchase a Li... Read more >
Disneyland Paris has announced that AVIS has come become their Official Partner in the Car Rental category for the next 5 years. Avis is a leading global rental car provider, with four distinct b... Read more >
TRON - the newest attraction at the Magic Kingdom - fully opens April 4th. However, guests who are at the Magic Kingdom between March 20th and April 2nd will get the opportunity to ride early dur... Read more >
More than 1,000 Passport Office workers (via BBC) will go on strike for five weeks over a dispute about jobs, pay and conditions. The 5 week strike will take place from 3rd April to 5th May. The ... Read more >
Chancellor Jeremy Hunt decided against (via This Is Money) stopping the rise of air passenger duty today in his budget, so it will rise in line with inflation this year resulting in travellers pa... Read more >
Disney has announced that a Figment meet & greet will be coming to the Imagination Pavilion at EPCOT late this summer. No further details or exact date were shared yet, but more love for Figment ... Read more >
The nighttime spectacular currently at EPCOT - Harmonious - will be going away at the end of March. Replacing Harmonious, EPCOT Forever will return. However, in the fall of 2023 EPCOT will get a ... Read more >