Iger Reverses Chapek Changes And Restores Creative Control To The Creatives With A New Company Structure
News - WDW 09-Feb-2023
Through Bob Iger's previous tenure the power of the moviemaking and marketing was in the hands of the creatives at the studios. When Bob Chapek took over he gave that power to the, a lack of better term, accountants. Bob Iger has today reaffirmed his position to hand that power back and also slightly changing the company structure.
"I've always believed that the best way to spur great creativity is to make sure the people who are managing the creative processes feel empowered," Iger said. "Therefore, our new structure is aimed at returning greater authority to our creative leaders and making them accountable for how their content performs, financially. Our former structure severed that link and it must be restored."
The company will now have three segments, as Bob described below.
That means reforming into three companywide business units: Disney Entertainment, led by Alan Bergman and Dana Walden; ESPN, still led by Jimmy Pitaro; and Disney Parks, Experiences and Products, still led by Josh D'Amaro. With ESPN split off from the former Disney Media, Entertainment and Distribution, it will encapsulate ESPN Networks, ESPN+ and ESPN International.
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