CEO Bob Chapek Discusses Price Increases, Passholders, And Parks Demand In New Interview
News - Parks 11-Sep-2022
The Hollywood Reporter interviewed Walt Disney Company CEO Bob Chapek where the reporter, Kim Masters, did an incredibly good job asking some good questions including a question relating to Walt Disney World pricing. She starts off by acknowledging that Bob Chapek is known for his cost cutting and price rises, and asks for some insight at pricing at the parks.
You’re known as a guy who cuts costs and raises prices. You’ve raised the prices pretty stiffly [for some streaming plans] and the parks. And you’ve gotten some blowback from superfans. How much can you keep raising prices and does ill will from them create a problem for the brand?
Bob Chapek replies:
We love all our fans equally. We love the superfans, obviously. But we also like the fans that don’t have the same expression of their fandom. We want to make sure that our superfans who love to come with annual passes and use [the parks] as their personal playground — we love that. We celebrate that. But at the same time, we’ve got to make sure that there’s room in the park for the family from Denver that comes once every five years. We didn’t have a reservation system and we didn’t control the number of annual passes we distributed and frankly, the annual pass as a value was so great that people were literally coming all the time and the accessibility of the park was unlimited to them and that family from Denver would get to the park and not be let in. That doesn’t seem like a real balanced proposition. I guess it’s possible that the superfans look at that as a disadvantaging of the way they consume the park, but we’ve got to make sure that not only are we heeding the needs of our superfans, but we’re heeding the needs of everyone who travels from across the country one time every five years. We have a real high-class problem: We have much more demand than there is supply. What we will not bend on is giving somebody a less than stellar experience in the parks because we jammed too many people in there. If we’re going to have that foundational rule, you have to start balancing who you let in. Our ticket prices and constraints we put on how often people can come and when they come is a direct reflection of demand. When is it too much? Demand will tell us when it’s too much.
Join the FREE Mickey From The UK email club & never miss any of our Disney content
Tick the box to confirm you want to signup to our email club
(Your email will never be shared, sold or spammed as outlined in our privacy policy. Only Disney goodness you'll receive.)
Direct Link:
HTML Link: Click the text box above which will highlight, and then copy/paste the link.
All Disneyland Paris packages bookings made by 2nd April 2023 will receive a FREE crossing with P&O Ferries when you arrive between 1st April and 30th September 2023.
Benefits of Coming by C... Read more >
The 30th anniversary continues... and the magic is shining brighter than ever! It's time to dream bigger, laugh louder and smile wider as the 30th Anniversary continues until the 30th September, ... Read more >
Disney PhotoPass has announced a new "Video Memories" feature built into the My Disney Experience app. It takes your PhotoPass photos and creates videos for you to share. Video Memories is availa... Read more >
Disney has announced that on May 14th, 2023, Akershus Royal Banquet Hall at EPCOT will resume serving breakfast and lunch. The princess meet & greet restaurant reopened for dinner at the end of 2... Read more >
Can you claim a Blue Light Card (NHS) discount on your Disneyland Paris holiday? Yes, you can! However, you must book your Disneyland Paris package through the Walt Disney Travel Company UK (bet... Read more >
Do Walt Disney World offer a Blue Light Card (NHS) discount? Yes, they do! If you book your Walt Disney World package through the Walt Disney Travel Company UK (better known as Disney Holidays) ... Read more >
Starting today March 20th, guests who purchase Genie+ will receive the ability to save attraction photos at no additional charge for that day. However, the news isn't that exciting for Brits as M... Read more >
As previously announced, TRON soft openings begin today March 20th through April 2nd. Guests must use a virtual queue to get an opportunity to experience the attraction, or they can purchase a Li... Read more >
Disneyland Paris has announced that AVIS has come become their Official Partner in the Car Rental category for the next 5 years. Avis is a leading global rental car provider, with four distinct b... Read more >
TRON - the newest attraction at the Magic Kingdom - fully opens April 4th. However, guests who are at the Magic Kingdom between March 20th and April 2nd will get the opportunity to ride early dur... Read more >