Disney Executives Continue To Praise Controversial Park Pass Reservation System
News - WDW 11-Aug-2022
On The Walt Disney Company's most recent earnings call, Disney executives continue to praise the park pass reservation system - a system that is controversial among guests. From a company point of view, it allows Disney to better estimate the crowds in each park for any given day so they can be better staffed, and also gives them ability to price dynamically depending on demand, but at the price of reduced flexibility, spontaneity, and ability to plan restaurants with ease for guests.
And our continued focus on improving the guest experience through the use of our reservation system to purposely manage capacity versus simply increasing volume has the added benefit of improving yield and optimizing overall economics. So even while the average daily attendance at our domestic parks across the first three quarters of this fiscal year was slightly below 2019, we have delivered significantly higher revenue and operating income over that same time period. This approach also provides flexibility with levers we can adjust if demand were to shift.
As CEO Bob Chapek said in this earnings call, the reservation system allows them to change whatever factors they need in terms of ticket packaging.
As you know, everything we do in our parks is all about improving the guest experience. And part of that has to do with limiting capacity, but also about personalizing those experiences. So we believe we do have a lot of flexibility to shift, if our demand changes. Remember, we have a reservation system which now enables us essentially real time on the fly to change whatever factors we need in terms of our ticket packaging that we want where years ago we didn't have that.
Join the FREE Mickey From The UK email club & never miss any of our Disney content
Tick the box to confirm you want to signup to our email club
HTML Link: Click the text box above which will highlight, and then copy/paste the link.
Welcome to a magical world that swings, slides and rocket-rides your mood until you start to feel a little more... you. Welcome to Walt Disney World Resort in Florida. Welcome back to being you.
... Read more >
While we don't tend to report on offers that aren't available for us Brits, this is an interesting one. The offers that us Brits get for Walt Disney World tend to be different than what the US gu... Read more >
Virgin Atlantic has unfortunately now followed suit with most of the industry and now charging customers to select the seats they want. This will result in much more expensive flights if you and ... Read more >
For the Brits who enjoy visiting Disneyland Paris, the EU Version of ESTA - named ETIAS - was originally slated to be launched in 2023, but was subsequently delayed in into 2024. Now, sources at ... Read more >
The Walt Disney World guest boat that travels between the Magic Kingdom area resorts is returning October 1st, 2023.
All aboard! 🛥️ Guests at Walt Disney World will once again be able to... Read more >
Disneyland Paris has announced that the new Halloween festival will begin October 1st and run through November 5th, 2023. The full press release is below.
Disneyland Paris Booking Guide
If yo... Read more >
Disney has today announced that the gold Walt Disney World 50th statues situated across the Walt Disney World theme parks will be sticking around a little longer! Disney will be removing the 50th... Read more >
In a new SEC filing, The Walt Disney Company disclosed a 10-year plan to "expand and enhance" its domestic and international parks, and cruise line capacity. Nearly double the amount spent in the... Read more >
Disneyland Paris and McDonald's have announced a new location will be constructed to host a new restaurant at Disney Village, Disneyland Paris.
Work on the new restaurant will begin in Septem... Read more >