Last September, CEO Bob Chapek hinted ads could come to Disney+, and today (via Disney press release) that idea comes to fruition. Disney will be offering a lower priced ad-supported version of Disney+ starting in the USA later in 2022, with plans to expand to the rest of the world in 2023. The lower price point has not yet been determined.
The company isn't offering details on exactly when and for how much, leaving that for a later date. But it says ad support is a "building block" in its path toward a long-term target of 230 million-260 million Disney+ subscribers by fiscal 2024.
"Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers," says Kareem Daniel, Chairman, Disney Media and Entertainment Distribution. "More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families."
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