Due to the COVID-19 pandemic, most movie theatres around the world remain closed. This has forced movie studios to keep pushing back releases, which Disney has done with Mulan. Now it seems Disney has had enough waiting and will release the movie on Disney+ for an extra cost.
On September 4th, Disney will release Mulan on Disney+ for a cost of $29.99 (expect it to be priced between £25-£30 in the UK). It's unclear at this time if this offer is a rental or purchase, or if a Disney+ subscription is required. We'll update when we know more.
On the Disney earnings call, CEO Bob Chapek was asked about this move, which will likely anger movie theatres.
On the fundamental question of whether Mulan could have been dropped into the base Disney Plus offering rather than at a premium - and thus drive ARPU (average revenue per user) rather than incremental revenue - Chapek says as is well known, Disney's tentpoles "can be fairly expensive to make and produce, to get the quality" expected by Disney and consumers. Rather than just roll it into a free offering, "we thought we would give it a try ... to try to recapture some of that investment that we've got."
"We're gonna have a chance to learn from this," Chapeak notes, adding that the $30 premium access price not only offers Disney revenue from the transaction but "also acts as a fairly large stimulus to sign up for Disney Plus."
Join the FREE Mickey From The UK email club & never miss any of our Disney content
Tick the box to confirm you want to signup to our email club
(Your email will never be shared, sold or spammed as outlined in our privacy policy. Only Disney goodness you'll receive.)
Direct Link:
HTML Link: Click the text box above which will highlight, and then copy/paste the link.
Welcome to a magical world that swings, slides and rocket-rides your mood until you start to feel a little more... you. Welcome to Walt Disney World Resort in Florida. Welcome back to being you.
... Read more >
Virgin Atlantic has unfortunately now followed suit with most of the industry and now charging customers to select the seats they want. This will result in much more expensive flights if you and ... Read more >
Luminous: The Symphony of Us will debut at EPCOT on December 5th, 2023. This means that EPCOT Forever's last showing will be on December 4th, 2023.
Read more >
For the Brits who enjoy visiting Disneyland Paris, the EU Version of ESTA - named ETIAS - was originally slated to be launched in 2023, but was subsequently delayed in into 2024. Now, sources at ... Read more >
The Walt Disney World guest boat that travels between the Magic Kingdom area resorts is returning October 1st, 2023.
All aboard! 🛥️ Guests at Walt Disney World will once again be able to... Read more >
Disneyland Paris has announced that the new Halloween festival will begin October 1st and run through November 5th, 2023. The full press release is below.
Disneyland Paris Booking Guide
If yo... Read more >
Disney has today announced that the gold Walt Disney World 50th statues situated across the Walt Disney World theme parks will be sticking around a little longer! Disney will be removing the 50th... Read more >
In a new SEC filing, The Walt Disney Company disclosed a 10-year plan to "expand and enhance" its domestic and international parks, and cruise line capacity. Nearly double the amount spent in the... Read more >
Disneyland Paris and McDonald's have announced a new location will be constructed to host a new restaurant at Disney Village, Disneyland Paris.
Work on the new restaurant will begin in Septem... Read more >
Disney Parks live-streamed Disney Treasure event showcased the upcoming new ship. During the presentation Disney Cruse Line announced:
The three rotational dining restaurants will be Worlds Of... Read more >