Disney CEO Bob Chapek Hints At Ads Coming To Disney+
News - Disney+ 24-Sep-2021
This week saw the annual Goldman Sachs' media conference where Walt Disney Company CEO Bob Chapek said Disney+ growth will be choppy in the short-term, and that the delta variant of COVID-19 has contributed to production delays.
In addition to that update - according to MovieWeb - Bob Chapek said Disney are also looking into adding advertisements on Disney+. So far customers have enjoyed ad-free viewing experiencing subscribing to Disney+, but that could change in the future. Bob Chapek explained his thoughts with investors hinting that ads could be coming to Disney+ in the future.
"I think what’s driving it is that combination of great content that draws a lot of eyeballs and draws a lot of interest and a lot of viewership. But at the same time, really sophisticated modeling and technology that we have that enables our advertisers to target exactly who they want, when they want and how they want. Now, in terms of this extendibility to our other platforms, I think it’s important to realize the different target audiences of the platforms.
And for example, Disney+ has a lot of kids that watch it, and the taste for us to consider advertising on something like Disney+ would be completely different than it might be on a Hulu. So then again, you take that individual, no one size fits all type approach that we are looking at across the world. And you say where do we have that opportunity? Where do we not have that opportunity? And then how does that change over time as we look at combining things or keeping things separate à la carte? And so all this is malleable. Again, it’s soft clay right now. And we are very pleased with what we are seeing with addressable advertising on Hulu.
And I would say that does that lead us to think big thoughts about what could happen in other markets across the world? Certainly, it does. But for right now, again, really happy with sort of the à la carte mode that we have with this bundling opportunity and keeping things the way they are, but that doesn’t say that in the future, we might not look at different opportunities for an increased level of addressable advertising across our platforms."
Join the FREE Mickey From The UK email club & never miss any of our Disney content
Tick the box to confirm you want to signup to our email club
HTML Link: Click the text box above which will highlight, and then copy/paste the link.
Welcome to a magical world that swings, slides and rocket-rides your mood until you start to feel a little more... you. Welcome to Walt Disney World Resort in Florida. Welcome back to being you.
... Read more >
Virgin Atlantic has unfortunately now followed suit with most of the industry and now charging customers to select the seats they want. This will result in much more expensive flights if you and ... Read more >
For the Brits who enjoy visiting Disneyland Paris, the EU Version of ESTA - named ETIAS - was originally slated to be launched in 2023, but was subsequently delayed in into 2024. Now, sources at ... Read more >
The Walt Disney World guest boat that travels between the Magic Kingdom area resorts is returning October 1st, 2023.
All aboard! 🛥️ Guests at Walt Disney World will once again be able to... Read more >
Disneyland Paris has announced that the new Halloween festival will begin October 1st and run through November 5th, 2023. The full press release is below.
Disneyland Paris Booking Guide
If yo... Read more >
Disney has today announced that the gold Walt Disney World 50th statues situated across the Walt Disney World theme parks will be sticking around a little longer! Disney will be removing the 50th... Read more >
In a new SEC filing, The Walt Disney Company disclosed a 10-year plan to "expand and enhance" its domestic and international parks, and cruise line capacity. Nearly double the amount spent in the... Read more >
Disneyland Paris and McDonald's have announced a new location will be constructed to host a new restaurant at Disney Village, Disneyland Paris.
Work on the new restaurant will begin in Septem... Read more >
Disney Parks live-streamed Disney Treasure event showcased the upcoming new ship. During the presentation Disney Cruse Line announced:
The three rotational dining restaurants will be Worlds Of... Read more >