Disney Genie App: "Guests Will Spend Less Time in Line"
News - WDW 12-Aug-2021
All the way back in the summer of 2019 (when the world wasn't on fire) Disney announced Disney Genie. Disney said the app will cut down on the amount of planning and research you have to do for your Disney World holiday. Genie will be able create optimal plan catered to you based on your interests.
Originally slated for released in late 2020, news on the project appeared to have gone dark, until today. On the recent Disney earnings call CEO Bob Chapek mentioned the upcoming app, saying they've made "significant investments in sophisticated technology and tools, created a revolutionary new multi-tiered service we’re calling Disney Genie."
The goal will appear in the user-friendly app is to create a better, more personalized, and customized experience for guests. Putting them in control and providing even greater flexibility and choice. They will be able to spend less time waiting in line and figuring out what attractions and dining options are available and more time having fun...
Essentially it is going to take the consumer preferences that we note from our consumers, given what we note from them and blend that with basically industrial engineering data in terms of how the park is operating that day and meld them together to make suggestions on the fly that not only will lead to the improved guest experience and lead to substantial commercial opportunities for us as the guest navigates their days. It is certainly qualifies in my mind for materiality and transformational impact on our business from the yield stand point.