I've always believed that Disney was a brand that needs to be accessible. In our zeal to grow profits, we may have been a little bit too aggressive about some of our pricing. I think there's a way to continue to grow that business, but be smarter about how we price so that we maintain that brand value of accessibility.
One of the most interesting comments is Iger's desire to improve guest experience by reducing crowds. Bob Chapek attempted to do this by increasing prices so much it prices people out, but it seems that Bob Iger and his teams are currently thinking about other ways to achieve this.
