Visit Orlando - the city's official tourism body - reports that Orlando welcomed 76.7 million visitors in 2025. That's up 1.8% on 2024 and the highest total the destination has ever recorded.
Domestic US visitors made up the bulk of that number but it's the international breakdown that will interest most readers here. The UK sent 933,500 visitors to Orlando in 2025 - a 2.8% increase on the previous year - making Britain the second largest international market after Canada. Not bad for a country that has to sit on a plane for nine hours to get there.
Don't miss out on the latest Walt Disney World package offers for Brits ↓
🏰 View Walt Disney World Package OffersThe UK Is Orlando's Second Biggest Overseas Market
The top five international markets for Orlando in 2025 shook out like this:
- Canada: 1,119,300 (down 13.3%)
- United Kingdom: 933,500 (up 2.8%)
- Brazil: 736,300 (up 5.6%)
- Mexico: 458,500 (up 4.6%)
- Colombia: 360,000 (up 5.0%)
Canada's 13.3% drop is fairly notable - that's around 170,000 fewer visitors from across the border - and it's the main reason international numbers dipped slightly overall despite the record-breaking domestic performance. The UK picking up 2.8% is a useful reminder that British interest in Orlando remains solid.
If you're looking at a Walt Disney World holiday, the best place to start as a UK visitor is often booking direct with Disney, which sometimes includes perks like free dining or room discounts depending on when you travel. You can also check the Walt Disney World deals guide for UK guests to see what's currently on offer.
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