During Bob Iger's previous tenure, the power of creativity sat firmly with the creatives at the studios. When Bob Chapek took over, he handed that power to the - for want of a better term - accountants. Bob Iger has now reaffirmed his intention to hand that power back, alongside a restructuring of the company.
"I've always believed that the best way to spur great creativity is to make sure the people who are managing the creative processes feel empowered," Iger said. "Therefore, our new structure is aimed at returning greater authority to our creative leaders and making them accountable for how their content performs, financially. Our former structure severed that link and it must be restored."
The company will now operate across three segments, as Bob outlined below.
That means reforming into three companywide business units: Disney Entertainment, led by Alan Bergman and Dana Walden; ESPN, still led by Jimmy Pitaro; and Disney Parks, Experiences and Products, still led by Josh D'Amaro. With ESPN split off from the former Disney Media, Entertainment and Distribution, it will encapsulate ESPN Networks, ESPN+ and ESPN International.
For British Disney fans, it's the Parks, Experiences and Products segment that will be of most interest - this is the division responsible for Walt Disney World, and how it is managed and invested in going forward. If you're planning a trip, you can find our full Walt Disney World ticket guide and Walt Disney World Deals and Offers useful for working out costs before you book.
About The Author
Ash Hales is a British Disney Parks writer and the voice behind Mickey From The UK. Based in the South West of England, he's been visiting Disney Parks for nearly three decades and launched Mickey From The UK in 2017 to provide honest, straight-talking news and advice for UK guests - without the American bias.
