Disney CEO Says Park Reservation System Is "Backbone" Of The Theme Parks
![Disney CEO Says Park Reservation System Is "Backbone" Of The Theme Parks](https://mickeyfromthe.uk/imagesnews/wdc.jpg "Disney CEO Says Park Reservation System Is "Backbone" Of The Theme Parks")
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Chapek said the park reservation system is the "backbone" to the yield management of the parks. (Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behaviour in order to maximise revenue or profits from a fixed, time-limited resource). With the park reservation system, Disney can know exactly how many guests will be in what park each day to best allocate resources (among other things) and also maximum profits from guests.
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About The Author
Ash Hales is a British Disney Parks writer and the voice behind Mickey From The UK. Based in the South of England, he's been visiting Disney Parks for over three decades and launched Mickey From The UK in 2017 to provide honest, straight-talking news and advice for UK guests - without the American bias.
Ash Hales is a British Disney Parks writer and the voice behind Mickey From The UK. Based in the South of England, he's been visiting Disney Parks for over three decades and launched Mickey From The UK in 2017 to provide honest, straight-talking news and advice for UK guests - without the American bias.
