Disney and Kraft Heinz have announced a new multi-year alliance that will bring brands like HEINZ, Philadelphia and Kraft Mac & Cheese into Walt Disney World, Disneyland Resort in Anaheim, and Disney Cruise Line sailings from North America. If you've got a Walt Disney World trip booked or you're considering a Disney cruise, this is the deal that'll be quietly changing what's on the menu and on the condiment station near you.
Article Summary
- What's happening: Disney and Kraft Heinz have signed a multi-year alliance covering food, media and events across Disney's US parks and Disney Cruise Line.
- Which parks are affected: Walt Disney World in Orlando and Disneyland Resort in Anaheim, plus Disney Cruise Line sailings out of North America. Disneyland Paris already announced a separate partnership in 2021.
- Brands involved: Ten Kraft Heinz brands are joining in, including HEINZ, Philadelphia and Kraft Mac & Cheese.
- What changes: New menu items, custom HEINZ condiment stations, and themed dining experiences across hundreds of locations.
- Timing: The alliance launches this summer, with a preview expected at D23: The Ultimate Disney Fan Event in August.
Check the latest Walt Disney World package prices here
Read on for the full breakdown including where the new HEINZ stations are appearing, what this means if you've already booked a Disney Cruise, and why Disneyland Paris isn't part of this deal.
What Is The Disney Kraft Heinz Alliance?
Disney and Kraft Heinz have confirmed a long-term, enterprise-wide alliance spanning foodservice, media and events. To put it simply, that means Kraft Heinz brands aren't just going to turn up in a snack cart somewhere in Frontierland. The two companies are working together on new menu items, dining experiences and marketing across Disney's parks, its cruise line, and its studios and streaming platforms.
The tie-up covers Walt Disney World Resort in Orlando, Disneyland Resort in Anaheim, and Disney Cruise Line sailings out of North America. This means it won't be coming to the UK cruises - at least not for 2026 sailings. Becca Vodnoy, Senior Vice President of Corporate Alliances at Disney, said the deal was about bringing families closer to the stories and places they love, which is corporate speak for "there's about to be a lot more Heinz Ketchup near where Disney sell fries."
Which Brands Are Involved?
Ten Kraft Heinz brands are part of the alliance, with the announcement specifically naming HEINZ, Philadelphia and Kraft Mac & Cheese. These will start appearing across dining locations at both US parks and on Disney Cruise Line ships, alongside new custom-designed condiment stations and equipment. So you'll soon be squeezing branded Heinz sachets instead of the generic ones.
What Does This Mean For Walt Disney World Guests?
If you've got a Walt Disney World holiday booked, this is the kind of change you'll notice without ever seeing a press release about it. New menu items and HEINZ condiment stations are rolling out across hundreds of dining locations, and Disney has said the branding will show up in settings ranging from Main Street, U.S.A. to Star Wars: Galaxy's Edge. So don't be shocked if your table service meal or quick service counter suddenly has a familiar red bottle on it.
Here's what this is likely to mean in reality for anyone heading to Orlando this year or next.
- Expect new Kraft Heinz-branded condiment stations at quick service locations across both Walt Disney World and Disneyland Anaheim.
- New menu items are likely to appear gradually rather than all at once, so don't expect an overnight relaunch of every restaurant.
- D23: The Ultimate Disney Fan Event in August will likely be the first place fans see specifics, including new HEINZ sauces from their Sauce Vault range.
- This doesn't affect ticket prices or park admission, it's a dining and marketing partnership rather than a park operations change.
If you're planning a Walt Disney World trip and want to check current package prices while this rolls out, it's worth seeing what's available for your dates here rather than waiting to see how the menus shake out.
Is Disneyland Paris Included In This Deal?
No, this new alliance doesn't include Disneyland Paris. However, Disneyland Paris already has its own separate condiments partnership with Kraft Heinz, which has been in place since 2021, when Disneyland Paris officially named The Kraft Heinz Company as its Official Condiments Partner across the entire resort. So while this new US and cruise-focused deal doesn't extend to Disneyland Paris, Heinz condiments have quietly been part of the Disneyland Paris dining experience for a few years already.
What Does This Mean For Disney Cruise Line Guests?
If you're one of the growing number of UK families booking Disney Cruise Line sailings, this alliance does apply to you, provided your sailing departs from North America. The announcement does not mention European Disney Cruise Line itineraries from the UK. Disney has confirmed the partnership extends to Disney Cruise Line, meaning the same new menu items and Kraft Heinz brands rolling out in the parks should also start appearing onboard.
When Does It Start?
Disney says the alliance officially launches this summer, with activations rolling out across parks, resorts and cruises throughout the year. The clearest early look at what's coming should be at D23: The Ultimate Disney Fan Event, running from 14th to 16th August 2026 in Anaheim, where HEINZ will be showcasing new sauces to attendees.
If you're planning a visit to Walt Disney World around that time or later in the year, you may well be one of the first UK guests to try the new menu items in person. It's worth checking ticket availability for your dates here if you haven't booked yet.
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Disney Kraft Heinz Alliance: Your Questions Answered
Does this affect Disneyland Paris?
No. This new alliance covers Walt Disney World, Disneyland Resort in Anaheim, and Disney Cruise Line sailings out of North America. Disneyland Paris already has its own separate Kraft Heinz condiments partnership, in place since 2021.
Will this change Walt Disney World ticket or holiday prices?
No. This is a dining and marketing partnership, not a change to park admission or ticket pricing.
Which Kraft Heinz brands are coming to Disney parks?
Ten Kraft Heinz brands are involved, with HEINZ, Philadelphia and Kraft Mac & Cheese specifically named in the announcement.
When will the new menu items appear?
Disney says the alliance launches this summer, with a preview expected at D23: The Ultimate Disney Fan Event in August 2026.
Does this apply to Disney Cruise Line?
Yes, but only to sailings out of North America. The announcement does not mention European Disney Cruise Line itineraries.
If you're planning your next Walt Disney World trip, see what's available for your dates here.
