They're your points after all, and you should have the freedom to use them whenever you like, no matter how popular or last-minute your chosen flight is. So, from 30th October, every seat onboard, on any date, will be available to pay for with Virgin Points. With prices that vary based on demand, just like money, you'll be able to search for any flight you like and see the cost in points or pounds.
You'll also be able to use Virgin Points to upgrade cabins, again the price will be based on demand.
Whether you feel like a little extra legroom or going all-out in Upper Class, upgrading with points will be easier too, whether you bought your original seat with points or money.  Upgrade to any available Premium or Upper Class seat to enjoy a touch of the high life.  How many points you need to upgrade will also vary based on demand.
Virgin will also be increasing the amount of Virgin Points you earn - up to 75% in premium and up to 50% in Upper Class - which leads us to believe that the higher demand routes could end up being priced higher in this new demand-based dynamic pricing model. We'll have to see how it works out when it goes live. The plus side is that you'll be able to use your points wherever there is a seat that can be booked.
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