Disney Store Pin Trading Events Coming To London & Manchester

Disney Store is holding two ticketed Reels of Magic pin trading events in November 2026, at its Selfridges concession in the Trafford Centre on Friday 13th November and at its Oxford Street flagship in London on Wednesday 25th November. Tickets cost £25 per person for each event and are released from 5pm on Wednesday 21st October 2026.

When And Where Are The Disney Store Reels Of Magic Pin Trading Events?

The Reels of Magic collection is themed around the characters Walt Disney animated and brought to life himself, so this is the classic end of the Disney catalogue. Each event is a ticketed in-store session where you can trade pins with Cast Members (Disney's name for its staff) and other collectors, and get first go at a batch of location exclusive pins.

The two events are quite different. Manchester is a breakfast-time window at the Disney Store concession inside Selfridges at the Trafford Centre, which officially opened on 14th September 2026. London takes up most of a Wednesday afternoon and evening at the Oxford Street flagship.

Event details from Disney Store Guest Services, checked on 14th October 2026. Disney Store says timings are subject to change.

The full terms are on Disney Store's Reels of Magic event page.

How Do You Get Tickets For The Disney Store Pin Trading Events?

There's no ticket page to bookmark yet. Disney Store is releasing tickets via a link on its official Instagram Stories and Facebook feed from 5pm (BST) on Wednesday 21st October 2026, and says the link will also be added to its event page and its Disney Pins fan page once available.

1. Set a reminder for just before 5pm to check the Disney Store UK on Instagram and Facebook on 21st October for the link.
2. Choose Manchester or London and pick the timeslot that fits your day, because your ticket is only valid for the slot you book.
3. If anyone in your group has accessibility requirements, tick the accessibility requirements checkbox before you pay, as Disney Store Guest Services can't add it after purchase.
4. Pay £25 per person and keep the ticket handy, since you'll get a wristband when you arrive.

Each ticket guarantees entry to one event. Disney Store's page doesn't say whether anything else, such as a pin, comes with it, so treat the £25 as an entry fee and budget for pins on top. For a family of 4 that's £100 just to get through the door (4 x £25), and anyone doing both events pays £50 per person (2 x £25). Tickets are also non-transferable unless the organisers expressly agree, so don't buy one planning to pass it on to a friend.

What Pins Are Available At The Reels Of Magic Pin Trading Events?

London gets 5 location exclusive pins from the Reels of Magic collection and Manchester gets 4. Both events also have an event exclusive pin, an LE pin set (LE is short for limited edition, meaning only a set number are made) and an event pin board, plus first chance to buy a pin from the online collection. The range mixes standard designs with jumbo pins.

You can buy up to two of each design, and nothing goes on sale before the event starts. Disney Store says stock is limited and it can't guarantee quantities for each timeslot, so keep that in mind if you're going for a later slot.

Shop current Disney Store offers online

What Happens When You Arrive At A Disney Store Pin Trading Event?

Bring your ticket, because it gets swapped for a wristband unique to your timeslot on arrival. Disney Store asks people to turn up no earlier than 15 minutes before their slot, and entry is only allowed at the time you booked. Arrive late and your slot isn't guaranteed, although you may be offered a place in the final timeslot of the day if there's space. Filming may also be taking place, with signage at the event setting out the terms.

How Does Pin Trading Work At Disney Store Events?

If you're new to this, pin trading entails swapping enamel pins with Cast Members and other fans, usually from a lanyard or a pin board. Only official Disney pins can be traded, and the main test is a ©Disney mark on the back of a metal pin. Cast Members can still turn down a trade at their discretion.

You can trade up to two pins with each Cast Member, guest or pin board, handing over one pin at a time, and each board only gets one visit from you. The pin you offer shouldn't already be on that person's lanyard or board, and a board can't hold two of the same pin, so bring a backup. Pins need to be in good condition with the backing attached, and money, gifts, vouchers and receipts can't be used to trade, which Disney Store says it will be monitoring. Don't touch anyone else's pins or lanyard either - ask them to bring it closer instead.

Pins You Can Usually Trade

• Pins showing a Walt Disney World or Disneyland Resort affiliation, which are generally accepted
• Pins from other parts of The Walt Disney Company such as ABC, ESPN and National Geographic, at the Cast Member's discretion

Pins You Can't Trade

• Unauthorised pins, plus plastic, rubber or other non-metal pins
• Personalised name pins
• Brooch-style or clasp pins
• Disney Service Award, Disney Legacy Award, Partners in Excellence and Cast Member costume pins

If you've got Walt Disney World pins left over from a Florida trip, they fall into the generally accepted group, so November is a good excuse to dig them out of the drawer.

Browse Disney Store offers before you trade

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Disney Store Reels Of Magic Pin Trading: Your Questions Answered

How much are tickets for the Disney Store Reels of Magic pin trading events?
Tickets cost £25 per person for each event. Disney Store says the ticket guarantees entry, and its event page does not say whether anything else is included.

When do Disney Store pin trading event tickets go on sale?
Tickets are released from 5pm (BST) on Wednesday 21st October 2026 via a link on Disney Store UK's official Instagram Stories and Facebook feed.

When is the Disney Store London pin trading event?
Wednesday 25th November 2026, from 3pm to 10pm at the Disney Store flagship, 350-352 Oxford Street, London W1C 1JH. Each ticket gives you a 1-hour timeslot.

When is the Selfridges Manchester pin trading event?
Friday 13th November 2026, from 7am to 9.45am at Selfridges, 60 The Trafford Centre, Trafford Park, Stretford, Manchester M17 8DA. Each ticket gives you a 45-minute timeslot.

How many Reels of Magic pins can I buy?
Two pins per design per guest. The pins go on sale when the event starts, and Disney Store cannot guarantee quantities for each timeslot.

Can I trade pins from Walt Disney World at a Disney Store event?
Yes, generally. Pins showing a Walt Disney World or Disneyland Resort affiliation are generally accepted, as long as they are official metal pins with a ©Disney mark on the back. Cast Members can decline a trade at their discretion.

Can I add accessibility requirements after buying a ticket?
No. You need to tick the accessibility requirements checkbox when you book, as Disney Store Guest Services cannot add it after purchase.

What happens if I arrive late to my pin trading timeslot?
Entry to your timeslot is not guaranteed. Subject to availability, you may be offered entry during the final timeslot of the day.

Can I transfer my Disney Store pin trading ticket to someone else?
No, not unless the organisers expressly agree to it.