A couple of Loungefly backpacks have now been spotted bearing a "Disney Store" branded label plate rather than the plain "Disney" or "Disney Parks" wording we're used to seeing. Today's Finding Nemo bag release suggests it's continuing rather than a one-off. It's listed as a Disney Store exclusive.
Article Summary
- What's happened: Disney are labelling their exclusive Loungefly bags as "Disney Store"
- The label plate: Reads "Disney Store | Loungefly" rather than the usual "Disney" or "Disney Parks" wording
- The pattern: We've now found this wording on two other recent Loungefly releases as well as today's Finding Nemo bag
- Availability: Listed as a Disney Store Exclusive
See the Finding Nemo Loungefly bag here
Read on for a closer look at the design, the other releases carrying this same label plate wording and what it might mean for how sought after bags like this one end up being.
What Does The Finding Nemo Loungefly Swim Backpack Look Like
The Finding Nemo bag is built around a transparent design and Nemo, Dory and Squirt all appear across the artwork, and the see-through panels let you spot glimpses of the print through the body of the bag itself. The detail that we're focusing on today is the logo plate on the front, which reads "Disney Store | Loungefly" rather than a plain "Disney" tag. Based on previous backpacks, you'd probably expect "Pixar" to be on the plate.
Why Are Loungefly Bags Carrying A Disney Store Label Plate
Most Loungefly collaborations we've come across carry a simple "Disney" label plate, with "Disney Parks" reserved for pieces sold at Walt Disney World or Disneyland Paris. Seeing "Disney Store" spelled out on the plate itself caught our attention. We've now traced this same wording back across two other recent Loungefly releases, alongside today's Finding Nemo bag. What we can't do is put a firm date on when Disney Store started using this wording.
Could This Labelling Pattern Affect Demand For These Bags
Loungefly pieces with a "Disney Parks" label plate tend to carry a bit of extra cachet among collectors, purely because they signal a trip to Walt Disney World or Disneyland Paris rather than an online order. Whether "Disney Store" ends up read the same way, or whether it might put some buyers off because of the transactional nature of the word store, remains to be seen.
Now that we can point to a few releases carrying this wording rather than just one, it looks less like a trial and more like Disney Store's standard approach going forward.
Where Can UK Shoppers Buy The Finding Nemo Loungefly Bag
Disney Store exclusives don't always show up on the UK site at the same time as the US one, but this new Finding Nemo bag is available today on the UK Disney Store.
If you're after other Disney Store pieces while you're there, it's also worth having a browse through what else is currently on offer.
Browse current Disney Store offers here
What This Means For You
- Most people aren't that bothered and just want to have the bag design they like
- If you're a collector, check the label plate on any Loungefly bag before buying if the exact wording matters to you
- Keep an eye out for this label wording continuing to appear, as it looks to be a permanent feature
See what else is currently reduced at Disney Store
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Disney Store Label Plate On Loungefly Bags: Your Questions Answered
What does the "Disney Store" label plate on these Loungefly bags say?
It reads "Disney Store | Loungefly" rather than the plain "Disney" or "Disney Parks" wording used on other Loungefly releases.
Is the Finding Nemo Loungefly bag the first to carry a "Disney Store" label plate?
No. We've found this same "Disney Store" wording on two other recent Loungefly releases as well as today's Finding Nemo bag.
Is the Finding Nemo Loungefly bag a Disney Store exclusive?
Yes. It's listed as a Disney Store Exclusive.
Can you confirm when Disney Store started using this label wording?
No. We can't put a firm date on when this labelling started, only that we've now traced it across a few recent releases.
