Disney Store has opened a new shop at Selfridges Birmingham today, Wednesday 29th July 2026, giving Disney fans across the Midlands a dedicated store.
Article Summary
- Where: Disney Store has opened inside Selfridges Birmingham.
- Launch offer: Selfridges Unlocked members spending £50 or more in store from Saturday 1st to Sunday 2nd August get a free Toy Story Lotso plush keyring mystery box, while stocks last.
- What's in store: Disney, Pixar, Marvel and Star Wars apparel, accessories, stationery, plush, collectibles and dress-up ranges.
- Selfridges Plush Collection: the yellow Mickey Mouse and Winnie the Pooh plush have returned after previously selling out.
- Joining Selfridges Unlocked: free to join if you want to take advantage of the opening offer.
Browse the latest Disney Store offers here
Read on for what's in the new store, how the opening weekend offer works, and what this means if you're not near Birmingham.
What's In The New Disney Store Birmingham
The new store brings together products from Disney, Pixar, Marvel and Star Wars under one roof, including apparel, accessories, stationery, plush, collectibles and dress-up ranges inspired by well-known characters and stories. The new store gives Disney fans across Birmingham and the Midlands a dedicated place to shop in person.
The opening was marked with the Disney Store Key Ceremony, which is a bit of a tradition for new store launches and will also run each day across the opening weekend if you fancy seeing it in person.
Disney Store Selfridges Birmingham Opening Hours & Location
The new Disney Store is located inside Selfridges Birmingham at The Bullring, Upper Mall, Birmingham B5 4BP.
Opening hours are as follows.
| Day | Opening Hours |
|---|---|
| Wednesday | 10:00-20:00 |
| Thursday | 10:00-20:00 |
| Friday | 10:00-20:00 |
| Saturday | 09:30-21:00 |
| Sunday | 11:00-17:30 |
| Monday | 10:00-20:00 |
| Tuesday | 10:00-20:00 |
Hours correct as of Wednesday 29th July 2026. Worth double checking on Selfridges' own site before you travel in case these change, particularly around bank holidays or Christmas.
How Does The Selfridges Unlocked Opening Offer Work
If you're a Selfridges Unlocked member (it's free to join) and spend £50 or more in store between Saturday 1st and Sunday 2nd August 2026, you'll get a free Disney and Pixar Toy Story Lotso plush keyring mystery box while stocks last.
A few points worth knowing about before you head down:
- The offer only applies to purchases made in store at Selfridges Birmingham, not online.
- You need to be signed up to Selfridges Unlocked, which is free to join.
- It's a mystery box, so you won't know exactly which keyring design you're getting.
- "While stocks last" means there's no guarantee it'll still be available if you leave it until the Sunday.
What Is The Selfridges Plush Collection
Alongside the opening offer, the store also stocks the return of the Selfridges Plush Collection, including the yellow Mickey Mouse and Winnie the Pooh plush. Both sold out during a previous release, so if you've been after one of these it's worth not hanging about.
Shop the latest Disney Store offers online >
Disney Store Birmingham: Your Questions Answered
Where is the new Disney Store in Birmingham, The Bullring, Upper Mall, Birmingham B5 4BP?
It's located inside Selfridges Birmingham, The Bullring, Upper Mall, Birmingham B5 4BP.
When did the Disney Store at Selfridges Birmingham open?
It opened on Wednesday 29th July 2026.
What is the opening weekend offer at Disney Store Birmingham?
Selfridges Unlocked members spending £50 or more in store from Saturday 1st to Sunday 2nd August 2026 get a free Disney and Pixar Toy Story Lotso plush keyring mystery box, while stocks last.
Is Selfridges Unlocked free to join?
Yes, Selfridges Unlocked is free to join.
What brands does the new Disney Store Birmingham sell?
The store sells official Disney, Pixar, Marvel and Star Wars products, including apparel, accessories, stationery, plush, collectibles and dress-up collections.
Can I buy Disney Store products online instead of visiting Birmingham?
Yes, you can shop a similar range through the Disney Store's online offers, which is handy if you're not near Birmingham.
What are the opening hours for Disney Store Selfridges Birmingham?
As of Wednesday 29th July 2026, the store is open 10:00-20:00 Wednesday to Friday, 09:30-21:00 Saturday, 11:00-17:30 Sunday, and 10:00-20:00 Monday and Tuesday. Hours may vary, so it's worth checking Selfridges' own site before you travel.
Where exactly is Disney Store Selfridges Birmingham, The Bullring, Upper Mall, Birmingham B5 4BP?
It's located at The Bullring, Upper Mall, Birmingham B5 4BP.
