Disney has launched a new Disney x Formula 1® collection for the 2026 British Grand Prix at Silverstone, available now from the Disney Store online, fanatics.co.uk, the F1 Hub on Oxford Street and selected UNIQLO stores. The launch marks the European debut of Disney's "Fuel the Magic" campaign - and the full collection, including Disney Store-exclusive items, is available right now without a trip to the circuit.
Article At A Glance
- New collection: Disney x F1 range launching exclusively for the British Grand Prix
- Also launching: A separate Disney x F1 ACADEMY™ range for Silverstone
- Disney Store exclusives: Mickey Mouse plush and collectible pins
- At Silverstone: Live performances from The Lion King and Hercules, plus Mickey and Minnie appearances
- Where to buy: Disney Store, fanatics.co.uk, UNIQLO (four London locations), F1 Hub Oxford Street
Browse the Disney x F1 collection at the Disney Store
Read on for exactly what's in the collection, what's happening at Silverstone this weekend, and every place you can buy it in London.
What's in the Disney x F1 British Grand Prix Collection
The main launch is a collection created specifically for the British Grand Prix. Disney has made it for Silverstone, and it includes apparel and accessories alongside a Mickey Mouse plush and collectible pins available exclusively through the Disney Store.
Running alongside it is a Disney x F1 ACADEMY™ range, also launching for the British Grand Prix. F1 ACADEMY™ is the all-female single-seater series that runs alongside the main Formula 1 calendar - it had its own Disney moment at the Canadian Grand Prix earlier this year when Minnie Mouse waved the chequered flag, so the connection has been building for a while.
See the full Disney x F1 collection at the Disney Store here
Disney at Silverstone: Entertainment and Experiences
The merchandise is only part of it. The Disney Theatre Group is bringing live performances from The Lion King and Hercules to the circuit. That's the same operation behind the West End productions, turning up at a motor racing venue. Mickey Mouse and Minnie Mouse will also be making appearances throughout the weekend, and there's a Disney x Formula 1® photobooth in the trackside fanzone for a personalised souvenir. Retail activations are also running in the Paddock Club, so the Disney treatment isn't limited to general admission.
"The British Grand Prix is widely considered the home of motor racing. It's another great milestone in our exciting partnership and our iconic characters will contribute to its legendary history. This weekend is a continuation of our commitment to creating cultural moments and growing brand relevancy."
- Claire Terry, Senior Vice President, Disney Consumer Products EMEA, June 2026
This is the European debut of the "Fuel the Magic" campaign, which has already made appearances at the Las Vegas Grand Prix (Mickey Mouse conducting the Bellagio fountains), Shanghai Disneyland for the Chinese Grand Prix, and at the Canadian Grand Prix for F1 ACADEMY™. The British Grand Prix is its biggest European outing to date.
The London Retail Takeover
If Silverstone isn't on your schedule, Disney has spread the campaign across London too. The flagship Disney Store on Oxford Street has a dedicated race weekend takeover, with the new collection and Store-exclusive items available in person.
UNIQLO is carrying the six-piece Disney x Formula 1® collection across four London locations, with the 311 Oxford Street flagship running additional activations tied to the race weekend. The F1 Hub on Oxford Street also has the collection, so the Oxford Street stretch is fairly well covered if you want to do a single trip. Disney has also wrapped a number of black cabs with campaign branding around the capital - a fairly reliable indicator that a marketing budget has been properly deployed.
Can't get to London? The collection is available at the Disney Store online now
Where to Buy the Disney x F1 Collection
The British Grand Prix collection and Disney Store-exclusive items - including the Mickey plush and collectible pins - are available now at the Disney Store online and at the Oxford Street flagship in person. fanatics.co.uk also has the collection available online. If you're heading into London, the F1 Hub on Oxford Street and four UNIQLO locations across the capital are stocking it too.
Disney x F1 British Grand Prix Collection: Your Questions Answered
Where can I buy the Disney x F1 British Grand Prix collection?
The collection is available from the Disney Store online, fanatics.co.uk, the F1 Hub on Oxford Street and selected UNIQLO stores across London. It's also available at the trackside fanzone at Silverstone during the race weekend.
Is the Disney x F1 collection available to buy online?
Yes - the collection is live now at fanatics.co.uk and the Disney Store online, so you don't need to be at Silverstone or in London to get hold of it.
Do I need a Silverstone ticket to buy the Disney x F1 collection?
No. The collection is available online and across multiple London locations including the Disney Store, UNIQLO and the F1 Hub on Oxford Street. A race ticket isn't required.
What Disney entertainment is at Silverstone for the British Grand Prix?
Disney Theatre Group is bringing live performances from The Lion King and Hercules to the circuit, alongside surprise character appearances from Mickey Mouse and Minnie Mouse and a Disney x Formula 1® photobooth in the trackside fanzone.
Is the Disney x F1 collection at UNIQLO the same as the Disney Store collection?
Not quite. UNIQLO is stocking a six-piece Disney x Formula 1® collection - this is the first time it's been available in a UK UNIQLO store. The Disney Store and fanatics.co.uk carry the seven-piece collection created specifically for the British Grand Prix, which also includes Disney Store-exclusive items like the Mickey plush and collectible pins.
Browse the full Disney x F1 British Grand Prix collection at the Disney Store
