"Sprinkle Of Magic" Event Coming To Westfield White City Disney Store This August

Disney opened a new London-based store this year to much fanfare. In the first major event since opening, Disney Store has announced a new FREE Bibbidi Bobbidi Boutique-style experience called "Sprinkle of Magic" will be coming for a limited time this August.

Disney Store is inviting YOU to a magical "Sprinkle of Magic" Princess experience at Westfield White City from August 24th to 26th, 2025. Enjoy a FREE Bibbidi Bobbidi Boutique-style experience in London for all children aged 3 to 12. Booking is not required, but there might be a virtual queue on the day to manage the crowds. All children taking part must be accompanied by an adult.

The full press release with full details is below.

Young princesses, it’s time to shine – your magical moment is here! This August, Disney Store is bringing a ‘Sprinkle of Magic’ Princess Experience to Westfield White City, from 24–26 August 2025, in celebration of World Princess Week.

This limited-time experience will transform a space outside the newly opened Disney Store at Westfield White City into a fairy-tale setting inspired by Disney’s much-loved Princesses. Inspired by the iconic Bibbidi Bobbidi Boutique, the popular makeover salon found at Disney Parks around the world, the pop-up will sprinkle fairy-tale magic with sparkle stations for hair glam and enchanting face painting, ensuring every young guest feels like royalty.

The three-day experience is a tribute to the courage, kindness and heart of the Disney princesses. It offers a chance for young fans to step into their favourite stories, embrace their inner royalty and create magical memories to treasure.

“World Princess Week is about celebrating the strength, individuality and kindness that each Disney Princess embodies,” said Vicky Woods, Director of Disney Store EMEA. “We’re so excited to bring a sprinkle of that magic to Disney Store at Westfield White City and give young fans the chance to experience the joy, creativity and sparkle of a true fairy-tale moment.”

Visitors will feel rightfully regal in a fully themed Princess setting, featuring dedicated glam stations for a touch of royal sparkle. Once their look is complete, little ones can strike a pose for a photo in front of a beautiful Disney Princess backdrop – creating a magical keepsake and the perfect way to celebrate World Princess Week.

To manage demand and ensure a smooth experience, guests can join a virtual queue via WaitWhile, allowing families to explore the rest of Westfield while they wait. The experience is free and open to all children aged 3 to 12, with no booking required beyond the virtual queue. All children taking part must be accompanied by an adult.

"Sprinkle Of Magic" Event Coming To Westfield White City Disney Store This August

A free Bibbidi Bobbidi Boutique-style experience will be available for a limited time.